Pet peeve of mine: when companies use buzzwords or phrases that other companies used in the past just because it sounds cool or marketable. I’ve been guilty of this myself, but only because I do parodies a lot, so I make fun of certain names. Lately I’ve been seeing some lame trends, like Google Buzz blatantly copying Yahoo Buzz. Another one is Anderson Cooper 360 and ESPN360, which obviously copied Scanning360, which may or may not have been inspired by Global 360.
Then comes SHREK FOREVER. First thing that popped into my head was AVENGERS FOREVER, a totally awesome Marvel Comics maxi-series by icons Kurt Busiek and Roger Stern in 1999. The FOREVER portion of the title signified the timelessness of the team, since the Avengers were jumping through different timelines and the multiverse. FOREVER is better than ULTIMATE, which has been used countless times in comic books as well.
But don’t feel bad for Marvel for getting ripped off by…uhm…DreamWorks. Besides Marvel also has the recent X-MEN FOREVER series written by Chris Claremont.
Yes, folks, I am being slightly tongue and cheek, I know “Forever After” is supposed to be the last line in fairy tales (actually “lived happily ever after”), and is not used in the same context as Avengers Forever. Still, I thought I’d mention it in this post.
By the way, do we all agree Shrek Forever After is a Netflix/$1 DVD rental in a couple of months?