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Samsonite luggage branded gorilla

Written by Damian Hospital on 30 November 2009

So I just found out on Wikipedia that the famous Samsonite luggage commercials from the 1970’s with the gorilla unsuccessfully breaking the orange brief case was actually for the company American Tourister, which was acquired by Samsonsite in 1993. Also read that the gorilla was really a chimpanzee. Oh you didn’t know? It never fails to amaze me how detailed Wikipedia is when it comes to minor misconceptions.


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