Holding the Mirror up to Your Face for 10 Years

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As seen on

Yes, YOU TOO CAN CLAIM TO BE”AS SEEN ON…”

The above As Seen On logo has to be the lamest As Seen On banner of all time. This “company” is boasting that it appears on SEARCH ENGINES. Wow…{clap, clap, clap, clap}. dogpile is an aggregate search engine, like Leapfish and Scour, too- in other words it pulls from the big search engines like Google, Yahoo, and Bing and has no original content. And to even put Lycos, Netscape, and altavista on this logo is beyond lame…those companies are not even 2000-late, they are relics from the Dot Com Bust.

Okay, now this second As Seen On header is VERY misleading. I guess this “company” (this one happens to be based in a 3rd world Asian country and is run by website designers) believes that if their advertisements (usually Google ads or their own banners) appear on DailyNews, Dr. Phil’s website, or Glamour that they have the right to use their logos. Repeat: the majority of corporate websites don’t even know which ads are being run; all they care about is getting paid per click, and usually their IT guy or marketing guy just signs up with an advertising company on the net that solicits these ads.
The deeper scam occurs when a local affiliate news channel like FoxNews Chicago DOES have a “feature” on a product (what they don’t tell you is that they may get paid for that, too).

The truth about unscrupulous internet marketing is that it’s no different that the As Seen On TV logos we were hit with in the 1970’s until today. You can claim “As Seen On TV” if you bought an infomercial at a local public access cable channel in Nebraska. Take a look at the above As Seen On Logo: if this product was on all of these TV shows, I would think it would be a household name and branded already. I assure you that you’ve never heard of the product they are selling. It’s very possible local news affiliates ran a little human interest story on this company, but they are not ENDORSING the product, which is exactly what this company wants you to believe when you see all of these logos.

The bottom line is that although the times change, human nature in modern times doesn’t change at the macro level. The forum and media changes, but the behavior doesn’t. When I read old comic books and see the X-Ray specs, Charles Atlas ads, how to learn martial arts, and Sea Monkey advertisements, I grin because that’s exactly what still happens today. I admit that I am “in on it”, too, FCC be damned. It’s nothing new, folks.

Perhaps the most telling symbol of LME (Lazy Man Ethics) is the fact that CNN, FOX, and Google don’t enforce their trademarked logo and symbols. It’s a free for all, folks.

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One Response to “As seen on”

  1. R.A.W. says:

    i have no comment to make other than to say that I'm glad that you are now allowing comments again.

    a brave choice.

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