I Love the New BK Advertisements
Then again, I loved the old ones, too. For those of you who do not know, Crispin Porter + Bogusky is the ad agency from Miami that was responsible for making viral marketing an effective new ad tool.
They were responsible for Subservient Chicken and the very popular, if not infamous, Return of the (Creepy) King. They really made their big break with TheTruth.com, the anti-tobacco ads. Their viral marketing techniques blur reality and fantasy. As Tony and I spoke for hours about one night, the true key to a successful project is blurring fact from fiction.
This agency saw that America was ready for new cutting edge commercial and ad campaigns. You can tell from every campaign they are responsible for (Burger King, Volkswagen, Nike, Coke Zero, Sprite, American Express, Ask.com, Geek Squad and TheTruth.com) that they push the envelope by not being traditional. There is no way that “Whopper Freakout” would ever be allowed to air in 1986 because the old guard traditionalists would say common sense dictates Average Joe would actually believe the Whopper was being discontinued. There is no way in 1976 that Creepy King would be a mascot.
You may have seen some brief clips of the “Whopper Freakout” recently. Did you notice how the actors looked just like you? Their clothes? Did you see how real the Burger King employees were (not customer-service orientated and NOT cute?) Do you like the shaky camera? The authoritative voice over? The documentary format? The lack of a script? The blurred faces? The blurred designer labels? The background noise? The drive-through complaints? The sarcasm, anger, and complaining of the customers? Actually filming the mundane scene of waiting for your number to be called? Could you imagine McDonald’s’ parodying themselves and their customers? Nope. I could go ON and ON about about all the great things about these ads.
Here is over 7 minutes worth of the extended skit:
Tony Vahl says it best:
Wow. Whopper freakout. Those were real reactions. That was real humanity, right there. That was way better than any reality show on TV. That really captured the American public, circa 2007.
No wonder China and Putin aren’t afraid of us.
Can you imagine if Khan was a real eugenics creation and he existed today? GAME OVER.
“Whopper? I declare that I mean to conquer your land, and you cry about a sandwich?”