In professional wrestling, a promo is short for “promotional interview”, a dialogue or monologue used to advance a storyline. The act of delivering such an interview is known in the business and by fans as cutting a promo. A promo targeted to denigrate or insult another individual, stable, or a rival promotion is said to be cut on the target. A promo is designed to help the audience identify or dislike a wrestling persona.
Some wrestlers have made careers off of their ability to cut good promos. They are said to be “good on the mic.”
Ric Flair….’nuff said.